Agile philosophy for more than just software development
I posted a link to Getting Real About Agile Design to the studio message board recently, and it set off quite a discussion internally. A number of people were hung up on the phrase “software development” and weren’t able to see the applications of planned flexibility for the greater business model. Admittedly, it is quite challenging in contrast to the waterfall model of project workflow, but Agile practices seem more fitting to the attitude and goals of this business.
From the article:
Agile is here to stay. The economic difficulties of the past months have finally put waterfall out of its misery; now more than ever, long requirements phases and vaporous up-front documentation aren’t acceptable. Software must be visible and valuable from the start.

catpickett said,
December 11, 2008 @ 7:54 am
I agree completely. I use Agile practices for search engine optimization and online marketing projects, and the framework is a perfect fit because everything about this business changes so fast. Waterfall would be a recipe for failure.