Ecofont: Less is More
What’s “Black and white and read GREEN all over?”
Spranq, a creative communications agency in the Netherlands taken the conservation movement to typography.
The theory behind the font face:
Appealing ideas are often simple: how much of a letter can be removed while maintaining readability? After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink. Free to download, free to use.
